I just read a great post on Seth Godin’s blog about making an eBay business exceptional. The posting is about thinking outside the box with an eBay business, or any business for that matter, and making the entire business an experience for your customers and prospects. It’s all about communication, and exceptional attention to doing the things that make the customers bond to you and your business, allowing you to create higher value for your products.
In almost all of his posts, you’ll find something that will make you scream, “Damn, that’s absolutely right. You’re a God, Seth Godin!” He takes the essence of Web 2.0 or the social economy, or whatever you want to call it and distills it down into concepts that you can actually use in your business, no matter if you’re a sole proprieter or working for a Fortune 500 company.
If you’re at all interested in how the new Internet economy will affect your business (and it will, no matter what you do), you owe it to yourself to put Seth’s RSS feed into your RSS reader. And if you don’t know what an RSS reader is, then shame on you!
Chuck “I’m Seth’s biggest fan” Smith
